DESIGNED AND DIRECTED BY Khalid Ben Youssef
This capsule collection reimagines Ralph Lauren’s classic, preppy heritage through a modern streetwear lens for the Spring season. The goal was to take traditional motifs like intricate floral patterns and the iconic polo rider and apply them to relaxed, contemporary silhouettes. By utilizing heavy embroidery on washed denim, heavy cotton, and knitwear, the collection bridges the gap between luxury craftsmanship and everyday street culture.
